DIVING 100 ATMOS MASTER
Published in 'DIVER' magazine, July, 1981
DIVER is a British magazine with a long history to it, and is where we first discovered the true history of the 'DIVING' 100 atmos.
This watch is essentially a Blancpain Bund Civilian - running the same case, with the same seals, but with the serial number inscribed down the case side rather than between the lugs. For a long time there was forum chatter about a link to an elite Swedish Military unit - but the advert pictured here cleared the mess up instantly; the watch being a bespoke Squale creation for Yachting Instruments Limited, based in the UK.
The thing I love about this advert the most is that it paints a story so differnt from the perception today... with the quartz version being the premium-priced product over and above the automatic.
TICIN 1000 METRI MASTER
Published in 'Mondo Sommerso' magazine, November, 1967
Mondo Sommerso is an Italian diving magazine, and the text essentially translate to this... "The secret of success is found in quality; and with the Master, the quality is the best. It has highly precise construction giving 100% impermeability, and is pressure tested to an enormous 1000m. And this performance is matched with an elegant and dynamic design."
Worthy of note in this advertisement is the 'beads of rice' bracelet that is very different to that run on the Squale branded Master watches. Finding such a bracelet would be like finding the proverbial pot of gold at the end of the rainbow.
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